Instagram knows the worth of influencers, therefore, keep rolling out Instagram new creator profiles for their MVPs. Each creator profile comes with unique features and analytics which are somehow similar to business profiles. Are you curious to know whether you should switch to creator profile? Read on to know how to create these profiles and the core benefits brands and influencers can avail.
Purpose of Instagram creator profile:
Instagram sponsorship and influencer partnership have together changed the perspective of effective social media strategy. Therefore, Instagram considered it as the need for an hour and started developing the profiles that can match the needs of influencers. By choosing such profiles, a user will have access to simplified messages, flexible profile controls, and advanced growth tools.
Generally, these profiles are more suited for actors, politician, artists, entertainer or influencer. Some influencers felt the creator profile work against in reference to the ever-changing algorithm. Instagram takes every recommendation of their influencer seriously and taking some steps to make the experience more satisfactory and safe.
After switching to creator profiles, the following benefits will be automatically given to you:
More growth tools:
The foremost advantage you can avail with the creator profile is analytics. The creator studio dashboard is loaded with analytics tools that influencers always wished to have. The data will include daily and weekly analytics, information regarding when followers are online, work across IGTV, posts, and stories, new discovery data, and growth insights.
Control over the inbox:
It is an overwhelming experience when influencers are bombarded with direct messages from hundreds and thousands of followers. In the creator account, an influencer will have an option to filter the direct message. The DM prioritizing feature enable them to get messages from friends and brands first or even can rank them by relevance.
The simplified messages are somehow problematic for the brands who feel difficulty when it comes to collaboration or paid shoutouts from the influencers.
You can buy Instagram followers to have more following and to double the chances of getting this creator profile since these profiles are primarily for influencers and brands who have a huge following.
Flexible profile controls – shoppable posts
The creator profile enables users to shift to their preferred method of contact. It gives them more authority on how they are contacted. This creator account undoubtedly has given more control over their profile and make the interactions limited and meaningful with brands they like to work with.
Another feature that has been admired among the influencer community is shoppable posts. Now, the follower will have the opportunity to directly purchase from influencer’s account rather leaving Instagram and visiting the website to shop.
Is Instagram creator profile available to the public?
There are many advanced and helpful features you can avail after shifting to creator profile. But the question you all might have in mind; is creator profile available to the public? Well! The answer may not happy everyone out because these profiles are currently in beta testing. Meaning, Instagram has invited a small number of beta users to test the new account and yet not make it publicly available.